ATRONIC says it is working hard to ensure its Asian clients enjoy continued success in the challenging economic climate.
The company recently reorganised its representative office in Macau. Lai Fai Chiang joined the ATRONIC team in March as General Manager for Asia, replacing Zane Reynolds.
Mr Chiang holds a Bachelor’s Degree of Commerce with a major in Accounting and Finance. He was with RGB from 2004 to early 2009, most recently as the company´s General Manager, Sales. With his sales team of 10 people, he covered the Asia market with products including slot machines, signage, table layouts, table equipment, licensed games, playing chips, and playing cards.
In his new role at ATRONIC, Mr Chiang is supported by Tham Truong, ATRONIC´s Technical Product Manager for Asia who also has extensive experience in the gaming industry from his previous role at Aristocrat.
On the product side, ATRONIC has been working with Asian operators on player focus groups to develop a deeper understanding of the playing behaviour of Asian players. The company says findings of its player focus groups are being directly funnelled to ATRONIC´s game design teams to accommodate the unique preferences of Asian players. ATRONIC already has Asian-themed games with simplified Chinese as the language on screen and button panels.
In addition to its comprehensive library of proven games and successful linked gaming concepts, ATRONIC says it is offering a wide range of systems solutions including CRYSTAL.net™, the new evolution for casino management floor network, maximising revenues and streamlining casino operations.
The comprehensive GALAXIS™ family of Bonusing Solutions creates player excitement on the floor while the highly successful chip cash™ smart card solution and the new qpon cash™ ticketing solution demonstrate ATRONIC´s leading position as cashless solutions provider.
ATRONIC says its Systems Division also offers a range of proven, modular and scalable Table Management Solutions supporting all types of table games.
