Korea’s INSPIRE Entertainment Resort says it has expanded efforts to boost international tourist visitation after hosting the Inbound Business Connect 2026 event on 8 July.
The event is described as a strategic collaboration with the Korea Association of Travel Agents, designed to strengthen strategic partnerships and aimed at attracting more international visitors to Korea while introducing INSPIRE as Korea’s leading integrated entertainment resort.
According to INSPIRE, it invited approximately 250 participants, including member companies of the Korea Association of Travel Agents, major inbound travel agencies and tourism industry stakeholders, to showcase its differentiated tourism content, international guest acquisition strategy and partnership programs.
The event therefore served as a platform to highlight INSPIRE’s competitive edge in offering international visitors a differentiated resort experience that goes beyond a conventional destination. In collaboration with the “Casino Mass team,” the event introduced casino incentive programs and partnership opportunities for international guests, while also facilitating in-depth discussions on future collaboration with the travel industry, the company explained.
“Close collaboration with the inbound travel industry is essential to expanding international tourist visitation,” said Yuna Kim, AVP of Sales at INSPIRE. “INSPIRE will continue to pursue diverse partnership activities to establish itself as Korea’s leading global tourism destination, built on differentiated entertainment content and an integrated resort experience.”
INSPIRE added that, through the event, it aims to build sustainable partnerships with the inbound travel sector, a key channel for attracting international tourists, and create new demand for travel to Korea by connecting its entertainment, tourism and casino assets.
Participants explored the potential to develop new inbound tourism products that go beyond traditional accommodation-focused offerings by combining entertainment and experiential content.
Opened in late 2023, INSPIRE boasts a foreigner-only casino, three hotel towers with a combined 1,275 guest rooms, a mall, an outdoor experiential space, an international food court, Splash Bay indoor water park, Aurora digital entertainment street and the 15,000-seat INSPIRE Arena.
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