Macau has been named “Asia’s Best Luxury Destination 2026” at the LUXE Asia 2026 Awards Ceremony held in Shanghai. This marked Macau’s debut at the award ceremony.
The event is a tourism business platform created for luxury outbound tourism operators from the Chinese mainland, Southeast Asia and Russia, bringing together 38 renowned international hotel groups and high-end product suppliers from around the world.
Macau stood out among a range of popular destinations to be named “Asia’s Best Luxury Destination 2026,” showcasing the excellence of Macau’s luxury tourism services to nearly 1,000 tourism officials and industry professionals present at the ceremony.
Visitor arrivals to Macau continued to rise. In the first quarter, with inbound visitor arrivals increasing by 13.7% year-on-year to 11,213,904. Among them, 755,756 were international visitors, representing a year-on-year increase of 10.7%.
The Macao Government Tourism Office (MGTO also noted that arrivals from Russia surged by 84.5% in Q1, with over 50% of Russian visitors being young and middle-aged travelers aged 25 to 44 – a segment characterized by strong spending power.
To seize the strong upward trend in the Russian market, the MGTO supported the staging of “Design Travel Tradeshow Macao 2026,” successfully inviting over 60 luxury travel buyers from Russia to Macau.
The MGTO said it would continue to strengthen connection and cooperation with the global luxury tourism industry. Through strategic marketing initiatives and major events, the agency added that it would strive to attract more high-spending visitors from international markets to propel the high-quality development of Macau’s tourism industry.
