International brand 1xBet has launched a new large-scale campaign called “The Bigger Game” built around the year’s key cricket events, the Indian Premier League 2026 and the T20 World Cup 2026.
According to information from the company, the campaign – which identifies the events as peak periods of audience engagement and commercial activity in the industry – extends beyond stadiums to becomes part of users’ personalized digital experience.
The Bigger Game is described as a multi-layered campaign designed to ensure continuous interaction throughout the tournaments. Its objective is to create an experience in which players remain at the center of activity, receiving maximum emotional impact and tangible benefits. In this way, the brand redefines said it aims to redefine the concept of the game by ensuring it takes place not only on the field, but also in users’ hands.
The Bigger Game is a multi-layered campaign designed to ensure continuous interaction throughout the tournaments. Its objective is to create an experience in which players remain at the center of activity, receiving maximum emotional impact and tangible benefits. In this way, the brand redefines the concept of the game — it takes place not only on the field, but also in users’ hands.
The mechanics are based on a points accumulation system and progression through the leaderboard, encouraging regular participation. Separate promo directions are created for both championships – T20 Winning Habit (T20 Mein Jeet Ki Aadat) for the World Cup and Infinite Prize League for the IPL, with a focus on gamification, engagement levels and final prize draws featuring Apple and Samsung gadgets, MacBook laptops and PlayStation gaming consoles.
Strengthening user engagement
During the championships, the brand is increasing its welcome package to 400% (up to 50,000 INR), distributing the bonus across the first four deposits. This approach helps optimize initial conversion and stimulate new users’ repeated activity.
Special emphasis is placed on the 1xBet mobile app, which provides live access to matches, account personalization and additional bonus opportunities available exclusively to app users, the company explained.
Expertise shaping the product
With 19 years of experience in the international betting industry, 1xBet said its combination of global expertise and a deep understanding of local specifics enables the brand to tailor its product to the audience’s real interests. In particular, Indian players have access to a wide range of sporting events, from national and regional cricket tournaments to popular local disciplines, such as kabaddi and horse racing.
The Bigger Game by 1xBet is a natural extension of a product, built around market specifics and the local audience’s needs, grounded in the principle of deep user engagement.
1xPartners partnership opportunities
The campaign is aimed not only at end users but also at creating additional opportunities for partners, 1xBet said, including special terms that allow them to increase traffic and boost revenue during major tournaments.
It added that 1xPartners offers an easy start and ongoing support with each new partner assigned a personal manager to provide assistance at every stage. The team supplies training materials, shares analytics and explains Indian market specifics, enabling partners to confidently launch and scale their business.
1xPartners is the official affiliate program of 1xBet, which continues to expand its global presence, creating competitive conditions for partners in key markets.
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