Data from Macau’s Statistics and Census Service shows that the number of MICE events totaled 1,861 in 2025, representing a year-on-year increase of 22.1%. These events generated about MOP$6.28 billion (US$778 million) in receipts for the non-gaming industries, up by 16.4% compared with 2024.
The data indicates that, benefiting from growth in the fourth quarter, the number of participants and attendees also rose by 10.7% to 1,473,000.
The number of meetings and conferences increased by 22.1% year-on-year to 1,737 with the number of participants in these events up by 19.2% to 218,000, while the number of exhibitions rose by 6.6% to 65 including 1,247,000 attendees, up 10.0%.
The exhibitions brought together 7,369 exhibitors and 82,241 professional visitors. International exhibitors and professional visitors accounted for 14.0% and 8.3% of the respective totals, up by 4.6 and 1.4 percentage points compared with 2024. In addition, the number of incentive events rose by 47.5% year-on-year to 59.
The Commerce and Investment Promotion Institute noted that the total of 1,861 MICE events in 2025 marked a new record high, reflecting the industry’s concerted collaboration and active expansion. It also highlighted the close alignment between the MICE sector and the development strategy for an appropriately diversified economy, injecting strong momentum into the building of key industry ecosystems such as high technology and big health.
