The Hong Kong Jockey Club has signed a Memorandum of Understanding with the Guangzhou Municipal Culture, Radio, Television and Tourism Bureau (GZCRTTB) aimed at promoting the racing tourism concept of “Two Cities, Three Racecourses” – namely Happy Valley Racecourse and Sha Tin Racecourse in Hong Kong and Conghua Racecourse in Guangzhou.
According to information made public this week, the aim of the MoU is to support Guangzhou as a world-class tourism city and to strengthen Hong Kong’s position as Asia’s events capital.
As such, the HKJC and GZCRTTB have agreed to jointly promote horse-themed culture, sports and tourism in the GBA, utilizing the advantages of “Two Cities, Three Racecourses” and collaborating in four key areas.
These include policy support, with GZCRTTB supporting the inclusion of racing tourism in Guangdong-Hong Kong or Guangzhou-Hong Kong collaborative initiatives in culture, sports and tourism, as well as the positioning of Conghua Racecourse as a world-class integrated destination for horse-themed culture, sports and tourism.
Aside from strengthening online and offline promotions, both sides will jointly explore video production and promotion of world-class racing events at Conghua Racecourse and organize large-scale promotional activities on horse culture and equine sports to enhance the visibility and influence of the GBA as a world-class sports tourism destination.
GZCRTTB will encourage leading tourism enterprises to collaborate with the HKJC, focusing on horse-themed cultural, sports and tourism activities at Conghua Racecourse and launching “one-trip multi-stop” tourism products to link up the HKJC’s racecourses in Hong Kong and Guangzhou. To appeal to high-end domestic and international business traveller groups, racing tourism will be positioned as a distinctive highlight of business tourism in the GBA.
Finally, the HKJC will collaborate with relevant media organizations and institutions in Guangzhou to enhance talent cultivation with a focus on equine sports events and horse culture promotion.
In announcing the MOU, the HKJC noted that it promotes collaboration within the equine industry chain, supports culture, sports and tourism in the region, and contributes to regional economic development. An important highlight of this, it added, will be the launch in October of international-standard racing and a series of culture, sports and tourism events at Conghua Racecourse in Guangzhou. It describes this as a significant milestone for its support of national equine industry development in the Greater Bay Area and beyond.
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