Melco Resorts & Entertainment has announced popular Chinese actor Jing Boran as Global Brand Ambassador for its City of Dreams integrated resorts.
Boran and “Friend of the Brand” Tan Yuan Yua – an internationally acclaimed ballet artist – were unveiled under City of Dreams’ new brand chapter, “Be a Dreamer”, on Monday, with Melco describing the moment as a “significant evolution of City of Dreams’ brand promise … through a profound fusion of art, culture and imagination”.
According to the company, City of Dreams is dedicated to “breaking the boundaries” of traditional luxury travel, establishing itself as an integrated resort where luxury, futuristic artistry and innovation converge.
“The launch of ‘Be A Dreamer’ marks another significant milestone in the evolution of City of Dreams,” said Melco’s Chairman and CEO, Lawrence Ho.
“We are honored to welcome Mr Jing Boran as our Global Brand Ambassador and Ms Tan Yuan Yuan as Friend of the Brand. Their spirit of excellence and exploration resonates deeply with City of Dreams’ ‘Dream Beyond’ brand promise. This chapter not only expresses our brand vision but also reflects Melco’s commitment to the cultural and tourism development of Macau.
“City of Dreams is devoted to redefining traditional luxury through the convergence of visionary architecture, Michelin‑starred gastronomy, legendary entertainment and contemporary art, creating experiences that truly touch the soul. Beyond advancing our own journey, this effort enriches Macau’s cultural landscape as an international travel destination. Through continued innovation and artistic expression, we aim to support elevating Macau’s presence on the global tourism stage and gradually transforming this vision into a tangible reality.”
To celebrate the new branding, Melco said it was unveiling a new visual campaign starring Jing Boran and Tan Yuan Yuan, set against the resort’s architectural landscape.
