Wynn Macau Ltd has launched a promotion under which its premium mass players with the highest gaming volumes will be given free tickets to see Blackpink perform in Hong Kong next week – the latest in a series of promotional drives by Macau’s concessionaires aimed at driving visitation, according to Citigroup.
In its monthly Macau table game survey, Citi again pointed to a busy concert schedule in Macau and Hong Kong as appearing to produce positive results for concessionaires based on strong gaming behavior in the city’s premium mass gaming rooms.
The investment bank’s analysts spotted more whales betting more per player than at the same time last year, which they attributed to Macau’s increasingly attractive non-gaming offerings and specifically its events schedule.
“Perhaps it was the promotion to give away Blackpink Hong Kong concert tickets? Or the Raymond Lam concert at Venetian Arena and Dylan Wang concert at Galaxy Arena over the weekend? Or the collaboration with popular Pop Mart IP Twinkle Twinkle?” said Citi’s George Choi and Timothy Chau.
“While we are unable to attribute the premium mass strength to any single event, we think it’s safe to say that Macau does have gaming and non-gaming product offerings that appeal to affluent mainland Chinese consumers, who remain willing to spend.”
Specifically, Citi noted Wynn’s Blackpink promotion as a core attraction, even while Wynn Macau is one of a handful of properties undergoing renovation works on their mass gaming floors ahead of Chinese New Year.
Citi also noted the opening of a new gaming area called The Pearl Room at Sands Macao with 28 baccarat tables, while a former VIP room on the third floor of SJM’s Grand Lisboa has been converted into a new mass gaming area with 12 baccarat tables.
In its monthly table survey, Citi it spotted 28 “whales” – those betting HK$100,000 (US$12,825) or more per hand – wagering a combined HK$8.1 million (US$1.04 million). This compared to 24 whales spotted a year earlier in January 2025 wagering HK$4.7 million (US$603,000).
