From celebrity guests at exhibitions to exclusive parties and memorable gifts for its partners, 1xBet certainly made a splash on the global stage in 2025.
The year 2025 was a record-breaking one for 1xBet on the international stage. The brand’s team participated in more than 20 professional exhibitions worldwide, showcasing innovative solutions, sharing their expertise and strengthening their leadership. Active expansion of the partner network, deepening relationships with 1xAffiliates members and hosting unique events – all of this contributed to the company’s significant growth and rising recognition within the industry. In this article, we look back on the key milestones and achievements of 1xBet.
Star guests: People who created atmosphere at 1xBet booths
The presence of famous athletes increased visitor interest, strengthened the company’s positive image and turned its booths into vibrant spaces for productive networking.
SiGMA Eurasia was memorable for the appearance of Gregory van der Wiel, the former Paris Saint-Germain (PSG) and Netherlands national team footballer. He gladly interacted with the audience, taking photos with them, while his signed T-shirts became one of the most coveted prizes in the 1xBet draw.
At SBC Summit in Lisbon, the star guest at the 1xBet booth was Claude Makélélé. The legendary football player became a magnet for attendees. Makélélé enthusiastically supported the activities, gave autographs and took photos with guests. Thanks to his presence, the 1xBet booth remained one of the most energetic and lively areas at the exhibition.
Toward the end of the year, the company participated in SiGMA Central Europe 2025, where its guest was Luis García. The former Barcelona player helped create a warm, professional atmosphere at the booth by chatting with visitors about football and the entertainment industry.
Simon Westbury strengthens 1xBet team
The addition of Simon Westbury to the 1xBet leadership team marked an important milestone in the brand’s development and focus on regulated market expansion and responsible gambling and player protection. His experience, strategic mindset and leadership qualities have strengthened the company’s positioning on the international stage. His participation at various industry discussions and panels on player protection, sports integrity and the future of regulated iGaming demonstrates Simon’s expertise and pragmatism, reinforcing 1xBet’s global commitment to building a responsible, innovative and player-focused organization.
A notable moment in Westbury’s public activity was his meeting with Maltese Prime Minister Robert Abela. This dialog highlighted 1xBet’s status as a global operator and the company’s important role in discussions about the future of the industry at the governmental level.
Exclusive gifts for partners
1xBet held numerous giveaways for visitors at its booths, making participation in the exhibitions even more memorable. Guests had the chance to win flagship gadgets, from headphones to smartphones and tablets, as well as branded merchandise, football match tickets and exclusive clothing.
The prize draws became a vibrant highlight of the exhibition events. One of the most anticipated giveaways of the year was the draw for an Omega watch, a symbol of prestige and recognition of 1xBet partners’ contributions to the company’s overall success.
Our partner who won the watch shared that it meant far more to him than just a gift – it symbolized achievement and hard work.
“My legs were shaking when my number was called,” he said. “The prize means a lot to me. That was my first conference, and I was the only one from my team there. I think the watch was a great reward for my work at the forum. I’ll keep it forever and wear it all the time.”
In his interview, the winner also explained why he chose the 1xAffiliates program.
“Loyalty, openness, willingness to help and trust,” he stated. “Thanks to 1xBet’s recognition in all countries, stable payment solutions, simple registration, strong reputation and the presence of cash agents working with users, I can earn consistently and achieve great results.”
He also spoke about how his collaboration with 1xBet began, recalling, “I’ve been in affiliate marketing for some time. I didn’t really have a mentor – my brother taught me the basics, and after that, I studied everything myself. Our team now drives traffic to Africa and Latin America via social media platforms.
“We don’t have call-center operators: artificial intelligence handles all user communication. It removes the human factor, and consequently, we achieve good results, especially with large volumes. I haven’t experienced any failures yet, but I know they’ll come, and I’m ready for them.
“Huge thanks to the entire 1xBet team for your work! You’re amazing, open people and it’s a pleasure to talk with you. And thank you again for such a great giveaway!”
Vibrant parties: From ancient aesthetics to British culture
Throughout the year, 1xBet’s informal events became an important platform for strengthening business connections and exchanging experiences in a relaxed atmosphere. Guests enjoyed live music, engaging activities and the chance to meet celebrity performers.
The brand’s first party of 2025 was held in Barcelona during ICE Barcelona and iGB Affiliate. 1xBet hosted the event at the Maritime Museum, one of the city’s most renowned cultural venues. The headliner of the evening was British singer John Newman, who electrified the audience with his powerful voice.
The company continued to delight its partners with informal events during iGB Live London. The brand held an exclusive party called The Icons, highlighted by a performance from the duo Hurts, which emphasized the high status of the occasion. Guests enjoyed a dynamic entertainment program that blended elements of British culture and iconic references to its most distinctive figures.
The next event in the series was Legends of the Game in Lisbon during the SBC Summit, immersing industry leaders in an atmosphere where gaming becomes true art and everyday reality transforms into illusion. Guests, joined by Makélélé and Westbury, enjoyed a performance by the legendary group Boney M.
The final event of the year was the New Empire Party in Rome, combining ancient aesthetics with modern show formats. Partners relaxed after a productive day, enjoyed a live performance by Akon and discussed new trends shaping the industry.
Results and plans for 2026
The 1xBet team represented the brand at the highest level across numerous key industry events. Parties, star guests, vibrant activities and valuable prizes demonstrated that 1xBet is a company with which you not only achieve business success but also enjoy spending time.
Next year, the brand is preparing even more exciting formats: creative booths, generous giveaways and exclusive celebrations. 1xBet will continue to strengthen its flagship position in the iGaming sector, expand the 1xAffiliates network and create new opportunities for its partners.
