Following a successful run as an exhibitor at G2E Asia 2025 in Macau, Score Gaming is now wrapping up a powerful integrated campaign that combined live demonstrations, digital marketing and high-impact media exposure across the region.
While the show itself concluded on 9 May, Score Gaming’s visibility extended far beyond the exhibition floor thanks to ongoing presence in top-tier industry channels. This included feature articles in both Inside Asian Gaming and GGRAsia, a month-long animated banner campaign in IAG’s online magazine and daily exposure throughout May in IAG’s popular Breakfast Briefing email newsletter.
The company’s presence at the show, combined with the extended campaign, met all objectives: introducing Double Up Blackjack to a wider international market, reinforcing Score Gaming’s brand profile and sparking fresh engagement with key industry players.
At the TCS John Huxley stand, Dean Evans, Director of International Sales & Development, led interactive demonstrations of Double Up Blackjack. The game’s fast-paced, player-focused format proved a real draw, with interest from both regional and global operators.
“We had strong engagement across the board,” said Evans. “There was significant interest from the local operators in Macau and also further afield, who responded well to the simplicity of the gameplay combined with the added depth the Double Up feature provides. It creates dynamic new opportunities at the table without disrupting the core experience.”
Show and campaign highlights:
- Live demonstrations at G2E Asia with excellent operator engagement
- Feature coverage in Inside Asian Gaming and GGRAsia
- Daily brand exposure across IAG’s digital platforms and newsletters
- Meaningful interest from key markets including Macau, Korea, Vietnam and the Philippines
As the campaign comes to a close, Score Gaming is now actively building on the strong momentum generated. Dean is expected to be present at the upcoming G2E Asia @ the Philippines 2025, taking place from 10 to 11 December at the Manila Marriott Hotel, to continue driving awareness and regional partnerships.
For more information on Double Up Blackjack or any of our other gaming products, please contact Dean at devans@scoregamingnv.com or visit www.scoregamingllc.com.
