Matsui’s latest gaming chip collection with RFID technology and security enhancements will be on show at G2E Asia.
At this year’s G2E Asia, Matsui will unveil its latest gaming chip collection, featuring RFID technology and state-of-the-art security enhancements.
Globally recognized for crafting some of the most resilient and secure casino chips, Matsui specializes in producing top-tier gaming chips and table equipment. The company is praised for its combination of quality, affordability and prompt service. Since establishing its chip manufacturing facility in 2000, Matsui has solidified its reputation as one of the most reliable gaming chip manufacturers, supplying gaming chips to over 1,000 casinos in more than 100 countries.
Shigeki Machida, Managing Director of Matsui’s Macau office, highlighted the industry’s growing focus on smart gaming table innovations.
“Gaming chips are central to these advancements, with RFID technology playing a pivotal role.” he stated.
Matsui has long been a provider of RFID chips and holds a license to manufacture PJM RFID chips – the dominant standard in casinos – while also offering alternative RFID options such as 13.56 Mhz Mode 1 and Mode 3 to meet diverse needs. Machida noted that Matsui’s established reputation sets it apart in an industry with few trusted manufacturers, driving a steady stream of orders. Demand for RFID chips has surged post-pandemic, likely due to a recovering market and operators resuming stalled projects.
“The technology has evolved significantly over the last decade, with improved quality and software now meeting a wide range of operator needs, from authentication to smart table integration,” he explained.
In recent years, Matsui has completed several major RFID chip orders for key clients not only in Asia but also in Europe and the Americas.
“In total, the number of RFID chips we have produced in the last couple of years has reached several million pieces. While global demand for non-RFID chips remains significant, the shift toward RFID chips is undeniable,” Machida said, expressing optimism about sustained growth as more RFID orders are in progress. “These orders showcase the trust customers place in Matsui chips, as well as our security and support.”
Machida emphasized RFID’s value in enhancing chip security, data collection and game precision, calling it essential for smart table systems. However, he also underscored the need for additional safeguards. Beyond classic features like UV markings (both visible and invisible), Laser Trace and holograms, Matsui introduces unique solutions such as MG EYE security printing and Electro-Magnetic technology to prevent staff theft at EM gates.
At G2E Asia 2025, Matsui will display its new chip lineup – including EDGE-INSERT new style decal chips, Acrylic Plaques with various color side prints and new design chips compatible with PJM RFID. There will also be RFID chip demonstrations and an EM Gate demo, reinforcing the company’s leadership in innovative casino solutions.
