Skycity Entertainment Group has outlined its plans for Adelaide Casino to claim a slice of Australia’s international VIP pie as part of the property’s AU$330 million renovation.
In an investor day presentation published Friday, Skycity said that cracking the VIP market – worth around AU$60 billion in turnover nationwide in 2019 – has been “historically challenging” for Adelaide due to a lack of accommodation and limited gaming facilities, but that new international VIP facilities forming form part of the upgrades will position the property as “best in Group and comparable to peers.”
Skycity is also hoping to market Adelaide as a destination IR for VIPs via “unique experiences” such as the city’s world famous Barossa Valley and McLaren Vale wine regions and other tourist attractions like Kangaroo Island
Adelaide an attractive location for VIPs – improving connectivity, unique experiences (i.e. Barossa, Kangaroo Island) and safe/clean/green.
The company said the upgraded property will provide an “opportunity to cross-sell Adelaide to existing (international VIP) customers and originate new customers via Asian sales team” with its proximity to IRs run by Crown Resorts and Star Entertainment Group in Melbourne and Sydney seen as another positive.
Adelaide Casino currently attracts less than 1% of Australia’s annual VIP gaming turnover.
The expanded casino, due to open in 2021, will include a 123 room all-suite boutique hotel, restaurants, bars and cafés, function space for 750 people, a 1,500 space car park and improved back-of-house facilities.
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