AGTech Holdings Limited has won an open bidding from Hebei Provincial Sports Lottery Administration Center to jointly launch a marketing and promotional campaign for Big Lotto. The winning bidding marks a second partnership with a provincial lottery center following a recent agreement with Jilin Provincial Sports Lottery Administration Center.
In August 2018, AGTech will partner with Hebei Provincial Sports Lottery Administration Center to launch an innovative lottery marketing and promotional campaign to enhance the brand awareness of China Sports Lottery, expand its customer base and increase the volume of lottery sales.
Leveraging the vast user base of Alipay, AGTech will engage participants through simple but fun activities.
According to a company press release, customers in Hebei who click on the entrance of lottery channel in the Alipay app can access the activity page, making the participation of the campaign just “one click away”. Winners will be awarded coupons of Hebei Big Lotto, all of which are redeemable at the sports lottery sales outlets across Hebei Province.
The campaign will enhance users’ engagement by integrating Alibaba’s powerful e-commerce resources, providing customers with additional attractive coupons and discounts from merchants such as Tmall, Youku, Taobao Waimai, Fliggy and other third party merchants.
In all, it is expected the campaign will help sports lottery sales outlets transform the way they connect with their customers, and more importantly convert online participants to offline sales outlets, and attract more new customers.
John Sun, Chairman and Chief Executive Officer of AGTech, said, “Following the successful partnership with National China Sports Lottery in March and the ongoing Jilin Provincial Sports Lottery Administration Center campaign in June and July, we are excited to collaborate with another provincial lottery center – Hebei Provincial Sports Lottery Administration Center – to launch a marketing campaign which integrates various online and offline resources to enhance users’ experience across multiple channels.
“Backed by AGTech’s longstanding experience and deep expertise in the lottery industry, as well as the vast portfolio of resources of Alibaba Group and Ant Financial Group, we are confident that this campaign will help enhance the brand awareness of China Sports Lottery and the popularity of its sports lottery products.”
