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Winner Takes All

Newsdesk by Newsdesk
Tue 27 Jul 2010 at 12:39

Weike's Winner Takes All

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Weike Gaming Technology offers players a new approach to slot tournaments

“Instead of just playing against the machine or against the house, the idea of the tournament function of ‘Winner Takes All’ is it allows the player to play against other players,” comments David Kinsman, CEO of Singapore-based slot machine manufacturer Weike Gaming Technology, about his company’s latest product release.

“So it really is a sort of a hunt. When players get into that tournament mode, it’s not the house involved. In fact, interestingly enough, the way the machines work, when it hits the tournament mode and you go into the tournament play, it’s 100% return to player. So even if you don’t win the tournament, and you’ve had some good wins, you can still have quite a successful payout out of just participating in the tournament.”

The game offers a four-level mystery jackpot, “and each of the four levels can be tournament, even the lower levels, or it can be a combination of some levels running tournament play and other levels just running a standard mystery jackpot that will go straight to the machine,” adds Mr Kinsman.

The key factor behind the development of the Winner Takes All concept was to create a game “where we took the enthusiasm—especially of the Chinese players—where they love to beat somebody.

In this instance, they’ve got the chance to actually eyeball the people that they’re going for, and they can see how they’re going, and they’re chasing each other. Obviously, we’ve given them ultimate flexibility. In the tournament mode they can actually increase their credits and put money into the machine—because it’s their money.

They can also go to maximum bet. So they can be betting minimum to get into the tournament, and then the moment the tournament starts, they can be betting maximum.

“If they’ve had a big win, they can just stop and wait, because the tournament is a timed exercise, and at the end, the person who has got the most credits on their tournament win meter wins the money that’s up for grabs. Even if you haven’t won the big prize, whatever is on your credit meter, you’ve won.”

Tournament appeal

On the main floors of Macau casinos— in contrast to VIP rooms, where players like their privacy—crowds attract more crowds, as reflected by the familiar scene of players jostled three-deep around one sic bo table, while the adjacent table sits empty.

Observing that gambling in Macau is a spectator sport, casino architect Paul Steelman came up with Sands Macao’s revolutionary stadium-style design, which is considered one of the main factors behind the property’s tremendous popularity among Chinese visitors—and is clearly the major influence on the design of Las Vegas Sands Corp’s latest property, Marina Bay Sands in Singapore.

Slot tournaments have the potential to create crowd-pulling excitement among the participants, and are set to become more popular in Macau and the rest of Asia.

“We believe that tournaments are one of the most underdeveloped and under-exposed parts of the slot business [in Macau],” suggests Weike Gaming Technology CEO David Kinsman. “New South Wales in Australia, as you know, has been a very strong slot jurisdiction for fifty to sixty years. Tournaments have always been a very big part of gaming machine promotions in Australia, especially in New South Wales. Here [in Macau], there’s been very little. We know that Atronic did a product which was basically just a tournament product, and you couldn’t use it for anything else. You only switched it on when you wanted to play a tournament. They have a single-use package, which is very different to what we have here [with Winner Takes All]. What we came up with was a 50-line package that is a dedicated game.

“Now one of the important things is it’s got to be one game for everybody. If you have different games, some players wrongly or rightly may think one game may have an advantage over another. So it’s only one game. We have back-up games that are available, so we can change it. We’re also able to theme the tournament to a particular [casino] site, so it doesn’t have to carry the Winner Takes All brand.

“One of the good things is we work together with Paltronics in almost a joint development project, and we have a long-term contract with Paltronics that means all of the patented sections—and there a lot of patents involved in the package—are completely protected. So we can’t be copied, we can’t be plagiarised. And it’s interesting when I see two other manufacturers here [at the G2E Asia show, held in Macau last month] that have rushed so-called tournament products onto the market, knowing that we were going to launch this here at the show. It’s also interesting to see that the other manufacturers’ products are not available, whereas in eight weeks time, we’ll start rolling out our product into venues in Macau, Singapore and possibly the Philippines.”

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The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

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