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Friction Free

Newsdesk by Newsdesk
Tue 16 Dec 2008 at 16:00

Macau Studio City

Print Friendly, PDF & Email

Circulate to Accumulate

Macao Studio City’s success depends on visitors being able to move easily around the site

The whole of the Macao Studio City site is designed as a machine for generating revenue, but one with a decidedly human face. The way to achieve this, suggests Richard Hamilton of Taubman Asia, is to make the space exciting, but also comprehensible and navigable.

“We want to see the customer circulate through the property. To achieve this we need a property that offers the potential for movement,” he explains.

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Newsdesk

Newsdesk

The IAG Newsdesk team comprises some of the most experienced journalists in the Asian gaming industry. Offering a broad range of expertise, their decades of combined know-how spans multiple countries across a variety of topics.

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