Scientific Game

CrownBet to be rebranded Sportingbet as old Australian favorite returns

Thursday, 14 June 2018 06:16
Share
Visit us

Australian online sportsbook CrownBet is set to bring the Sportingbet brand back to life after filing an application to reserve the name with the Australian Securities and Investments Commission, according to local media reports.

Sportingbet was one of the country’s leading online sportsbooks before being shut down in 2013 following its acquisition by William Hill, however the name looks certain to be rejuvenated by CrownBet CEO Matthew Tripp, whose father Alan once owned the Sportingbet brand. Matthew Tripp subsequently launched the similarly named Sportsbet in 2005 before selling the company to Irish betting giant Paddy Power in 2011.

The decision to replace the CrownBet name with Sportingbet comes after Canadian online poker giant The Stars Group Inc acquired a majority 62% stake in CrownBet Holdings Pty Limited in February. It later increased its stake to 80% in April while also acquiring William Hill Australia Holdings Pty Ltd.

It was rumored at the time that The Stars Group would look to replace the CrownBet name. It has also been suggested that the acquisition of CrownBet and William Hill could be part of The Stars Group’s wider strategy to campaign for online poker to be legalized and regulated in Australia after its flagship online poker brand PokerStars was forced to withdraw from the market last September.

Speaking at the time of the CrownBet acquisition, The Stars Group CEO Rafi Ashkenazi said, “We are excited to enter the regulated Australian sportsbook market with CrownBet.

“CrownBet has become one of the fastest growing online sportsbooks in Australia through its strong management team, proprietary technology, mobile app, unique partnerships and market-leading loyalty program.”

CrownBet, which launched in 2014, is one of Australia's most prominent online sportsbooks with unaudited annual revenues growing from around AU$76.5 million in 2015 to AU$204 million in 2017.

The consolidation of Australian’s online sports betting landscape coincides with the widespread introduction of a point of consumption tax by Australian states, with New South Wales announcing this week it would introduce a 10% tax effective 1 January 2019.  

NSW follows the lead of South Australia, which introduced a 15% point of consumption tax in 2017. Queensland, Western Australia and the ACT have all declared plans for a 15% tax while Victoria is set to introduce an 8% tax from next year.

What's new

Japan lottery ticket sales continue decline

Japan lottery ticket sales continue decline Sales of lottery tickets in Japan have fallen for a second straight year, down 6.9% to JPY786.6 billion in 2017 according to official figures released this week. According to a report in The Japan Times, the decline represents the first time since 1997 that sales have come in below JPY800 billion. ... Wednesday, 15 August 2018 07:24

“Only a matter of time before online gambling becomes legal in Australia”

“Only a matter of time before online gambling becomes legal in Australia” It is “only a matter of time” before Australian lawmakers act to make online gambling legal, according to leading authorities in the field. Speaking at this week’s Gaming, Racing and Wagering Australia (GRWA) conference in Sydney, GamePlan Consultants founder Sudhir Kalé said that he expects... Wednesday, 15 August 2018 07:15

Star lodges development application for new Ritz-Carlton hotel tower in Sydney

Star lodges development application for new Ritz-Carlton hotel tower in Sydney Australia’s Star Entertainment Group has lodged a development application with the NSW Department of Planning for its new AU$500 million Ritz-Carlton hotel tower in Sydney. The proposed hotel and residences tower at The Star Sydney complex, together with works in a connected ribbon development, w... Wednesday, 15 August 2018 06:43

Macau eSports founder denies cryptocurrency scheme accusations

Macau eSports founder denies cryptocurrency scheme accusations The founder of Macau-based eSports organization Grow uP eSports has hit back at what he describes as “baseless and calumnious allegations” in relation to a cryptocurrency mining scheme that has left around 70 Macau locals HK$20 million out of pocket. In a strongly worded statement sent to Insid... Wednesday, 15 August 2018 06:36

Current Issue

OZ VIP: A new dawn

OZ VIP: A new dawn It has taken just 12 months for Australia’s VIP turnover to rebound following the arrests of 19 Crown Resorts employees in China in October 2016, but the balance of power between Australian operators has shifted dramatically in the process. By Ben Blaschke   Just 12 months after the release of... Sunday, 29 July 2018 22:32

Waiting for Garapan

Waiting for Garapan Imperial Pacific says it will miss another deadline for completing its Saipan casino hotel, and there’s no consensus on a completion date. Meanwhile, VIP roll and trade receivable numbers soar. By Muhammad Cohen   Imperial Pacific International continues to excel at manythings. Its monopoly ca... Sunday, 29 July 2018 22:27

License to thrill: How casino re-tendering will shape Macau’s future

License to thrill: How casino re-tendering will shape Macau’s future Professor Glenn McCartney takes a look at the impending Macau casino re-tendering process and why the government’s criteria for issuing licenses will shape the city’s tourism future. By Professor Glenn McCartney   Macau’s casino concession and sub-concession contracts will all end in a few... Sunday, 29 July 2018 22:21

Making live online gaming a reality

Making live online gaming a reality Latency has long been the ultimate challenge for online gaming operators in their quest to provide a quality product, but a new open framework technology could prove to be a game-changer. By Jaheer Abbas | Senior Director, SEA & India at Limelight Networks   It’s hard to imagine that onlin... Sunday, 29 July 2018 22:09